The Islamic Paradigm of Monitoring Media Advertisement

Document Type : Original Article

Authors

1 PhD Student, Media Administration, IAU, Sciences and Research Branch

2 Assistant Professor, Department of Communications Sciences, IAU, Sciences and Research Branch

3 Full Professor, Department of Communication Sciences, IAU, Sciences and Research Branch

10.22081/scs.2019.69003

Abstract

When modern media appear to play a role mostly in the internet, how it is used has changed too. Clearly, a tremendous part of media application has shifted towards such media and the youth, among others, have used these media more. The general rule is that a program prepared and selected by a religious media should exigently contain constructive and useful messages for average addressees and if they are not useful, they shall not be harmful either. Hence, it is necessary to identify the components of religious control over advertisement and subsequently, present a favorable model for controlling the trend of offering ads in a religious medium. Included within the components examined, valued norms with a coefficient of 97.4 percent have had the highest ranking.

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